Projects - Politically Correct Advertising
[11Jan19] I have noticed that all sorts of advertising nowadays involves patronisingly assembling diversified multicultural groups that must, one assumes, have been nominated by committees and focus groups. They can be idealised families or groups of employees. I cannot cut these out of magazines and junk mail for inclusion here, but I can photograph those I encounter on the street.
Outside Sainsbury's, Eltham
Willmott Dixon construction
A lot of work must have gone into conceptualising, casting, costuming and creating this one.
10 Jan 19, iPhone, Outside Sainsbury's, Eltham, Willmott Dixon construction
This is the sign that started it.
3 Oct 18, iPhone, John Lewis, Bluewater.